THE Standard’s parent group is rubbing shoulders with the likes of The Economist and the Financial Times after it was shortlisted for a major award.
The nomination in the Best Use of Data for Commercial Gain was given to Newsquest for its display advertising, which has helped more than 50,000 local advertisers reach their audiences.
Newsquest digital director Mark Smith, said: “Our ad product development team has put a lot of time, thought and effort into what they’ve produced for our local sales team so it’s particularly gratifying to be recognised on a shortlist of three alongside major global brands like The Economist and the FT.”
David McMurtrie, Google’s head of publishers, UK and Ireland, said: “Newsquest’s use of Google products from both a technical and strategic perspective has seen them drive revenue and efficiency across their portfolio."
The eventual winners will be announced at the Drum’s Online Media Awards on June 7 in London.
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